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Saturday 26 November 2011

Daimler to Scrap Its Maybach Luxury Cars

Daimler to Scrap Its Maybach Luxury Cars

Source: THE WALL STREET JOURNAL

Quote:

Daimler AG has decided to discontinue its Maybach ultra-luxury cars after failing to find a fix for their dwindling sales and lack of profitability, barely a decade after resuscitating the Maybach brand.
Mercedes-Benz is finally pulling the plug on the Maybach ultra-luxury brand after the sales of these cars failed to improve. The loss making unit will be discontinued by 2013, this according to Daimler AG- the owners of the brand. Maybach will be replaced by the Mercedes-Benz S600 Pullman. The car maker had revealed news plans for the S-Class range of limousines a few weeks back. The next generation of the S-Class will be offered in different body styles including a four-seat convertible which will replace the CL-Class.
By opting to expand the S-Class range, Daimler hopes to still compete with the likes of Rolls Royce and Bentley, aiming to capture more of the market that the two storied British brands have successfully expanded into with "lower-end" models that range between $180,00 and $300,000.


Personally, I never liked Maybachs and against Rolls Royce's and Bentley's who would buy a Maybach?


Including a short video I found on YouTube

http://www.youtube.com/watch?v=CSdJFrH3Q9A

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